Dallas to Dalhart TV

This spot is a montage of shots from previous TV spots and clips from the Built to Serve Documentary.It also features some incredible time lapse by Phillip Thomas of Dallas.
John Roman provided the music cut and the voice-over.

Baseball TV spot

Baseball...the most American of sports and a perfect theme for United Supermarkets to use in the Spring. Shot in Graham, Texas and The Ballpark at Arlington...it shows a young players aspirations of greatness.
The Little League game was shot in freezing temperatures and threatening skies...so we used every light the grip truck had to turn cold and gloomy into bright and almost sunny. Fast forward to the next week and we had a half day to shoot the scenes in the pro stadium. It was amazing! it's an even bigger thrill to experience it from home plate!
And...yes...most of the crew ran the bases...just to see what it would feel like!

Heartland TV spot

This spot features an aerial view of the part of Texas United Supermarkets calls home.
I spent 13 hours in a helicopter with Dan Sanders/ former United CEO and the pilot and camera operator flying from Fort Worth to Lubbock. We covered a vast area of West Texas and got some incredible shots. This spot really reflects United's commitment to community
and giving back. What a ride!

The Foreman's Choice TV spot

Shot on Clayton Williams Happy Cove Ranch in Alpine, this spot features real cowboys
and some amazing looking steaks. The shoot took place over two days and the opening shot took the better part of a day. We had to transport a camera crane up the side of a hill to a small outcrop that was just big enough to accommodate the horse and rider. Pretty
treacherous, but the shot was well worth it.