A few elements of the Discovery Aisle campaign:
:60 Discovery Aisle TV Spot
This spot and a :30 version were the first of the 8 spots to run.
The Discovery Aisle campaign ran for a 3 month period during
the summer months.
The 2 minute Internal video produced for the United Supermarkets Team Members to kick-off the game.
Behind the scenes at the United Supermarket Discovery Aisle shoot
in Dallas. We created a set from 5 tons of sand and a large backdrop to resemble an archeological dig for treasure on a remote island.
It was a one week shoot with a great crew and superb talent and resulted in some awesome spots. The set took almost 2 days to
create, but it really set the tone for the spots.
